Virtual Training Workshop · Zoom
AI for
Recruitment
Marketing
Training Workshop
Attract Talent & Win Clients
The AI revolution is already reshaping how leading agencies recruit talent and win clients. This masterclass gives you the tools, strategy and confidence to lead that shift.
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Training Modules
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Key Outcomes
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Hours of Training
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Years Experience
Why This Training Matters
The Recruiters Who Adopt AI Will Own the Market
AI is not replacing great recruiters - it is multiplying what the best ones can do. The agencies winning in 2026 are using AI to attract better candidates faster, pitch clients more compellingly, and operate at a scale that was impossible just two years ago.
- Automate time-consuming content and outreach tasks
- Build campaigns that run 24/7 without extra headcount
- Win more mandates with AI-powered proposals and intelligence
- Master prompt engineering to unlock AI output quality
- Understand exactly what AI costs and how to budget for it
Programme
All 8 Modules. One Powerful Morning.
08:00
08:20
Welcome
Setting the Scene: The AI Shift Rewriting Recruitment in 2026
- Introductions and agenda walkthrough
- State of recruitment marketing right now
- Why AI is no longer optional
- How to get the most from today
08:20
09:00
Module 1
Understanding AI in Recruitment Marketing - What Is Real and What Works
- The AI landscape: sourcing, marketing and admin
- Live tool walkthroughs and demos
- Separating real capability from hype
- Ethical and legal compliance in 2026
- What the AI-native recruiter does differently
- Choosing tools that work with what you have
09:00
09:40
Module 2
Attract Top Talent - AI-Powered Candidate Marketing That Converts
- Building employer brand campaigns using AI
- Content at scale: job ads, emails, social posts
- AI targeting: right candidates, right time
- Social media automation that stays authentic
- Personalised candidate journeys via AI
- Platforms winning in talent attraction now
09:40
10:20
Module 3
Win More Clients - Using AI as Your Business Development Edge
- How top agencies pitch and win with AI
- AI-assisted proposals that impress instantly
- Lead generation: reaching decision-makers at scale
- LinkedIn automation that still feels personal
- Differentiated positioning in 2026
- Making AI a headline client-facing USP
10:20 - 10:35
Mid-morning break - tea, coffee and networking
10:35
11:05
Module 4
Prompt Engineering Masterclass - Get the Best from Every AI Tool
- What prompt engineering actually means in practice
- Frameworks: role, context, format, tone
- Live prompting exercises for recruiters
- Prompts for job ads, emails and proposals
- Advanced techniques: chain prompting and iteration
- Building a personal prompt library
11:05
11:30
Module 5
Your AI Stack - The Right Tools for Recruitment and Marketing
- Recommended AI stack by function and budget
- Tools for content, sourcing, CRM and analytics
- Free vs. paid tools: what is worth it
- Integrating AI into your existing workflow
- Automations that run while you sleep
- Team rollout and internal adoption
11:30
11:50
Module 6
Understanding AI Costs - Budget Smart, Spend Right
- How AI tools are priced: tokens, seats, usage
- Real-world monthly cost scenarios
- How to calculate ROI on AI spend
- Presenting AI costs to clients and boards
11:50
12:10
Module 7
Measuring ROI - Data, Analytics and Reporting That Matter
- The metrics that matter in AI-powered recruitment
- AI-powered reporting dashboards
- Proving marketing ROI to clients and leadership
- Building a culture of measurement in your team
12:10
12:30
Module 8
Your 90-Day Action Plan - Q&A, Next Steps and Wrap-Up
- Build your personal 90-day AI roadmap
- Open Q&A with Daniela Bascelli
- Resource pack and curated tool list
- Certificate of attendance presented
What Is Included
Everything You Need to Succeed
Certificate of Attendance
Proof of your commitment to staying ahead. Your official Agency Nella certificate of completion, recognised by employers and clients worldwide.
1 Week Post-Course Support
One full week of direct support from Daniela to ensure what you learned gets implemented in your business.
Full Resource Pack
Curated AI tools, prompt templates, frameworks and reference materials you can use the very next day.
90-Day Implementation Roadmap
A personalised action plan built during the session - a concrete, prioritised roadmap to implement everything.
Who This Is For
Built for professionals serious about staying ahead
- Recruitment agency owners and directors
- In-house talent acquisition leaders
- Recruitment marketers and employer brand managers
- HR professionals managing hiring campaigns
- Business developers in the staffing sector
- Marketing leads at professional services firms
What to Bring
Come ready to implement, not just observe
- Your laptop or device - this is hands-on training
- Access to your current marketing and CRM platforms
- One live campaign or brief you are working on now
- Your biggest recruitment or client acquisition challenge
- An open mind and a strong bias toward action
Your Facilitator
Daniela Bascelli
Global Marketing Strategist | Growth, Digital Performance & Market Expansion | AI, Talent Acquisition & Recruitment Marketing
Award-Winning Global Marketing Strategist & AI and Digital Skills Trainer · Gauteng, South Africa
Daniela Bascelli is an award-winning global marketing strategist and AI and Digital Skills Trainer with 20 years of experience across 6 continents. She specialises in recruitment marketing, strategic talent acquisition, employer branding, and AI and digital skills training and strategy consulting. Having delivered award-winning campaigns at global and corporate level, Daniela brings real-world, implementable strategy to every training session. Globally recognised and results-focused, this masterclass is built directly from the strategies she deploys for select clients worldwide. When Daniela trains, you leave with a plan you can act on the same day.
Women Leader in Marketing 2024
Fabulous Woman Resilience Award 2024
M&G Top 50 Business Women SA 2021
AI & Digital Skills Trainer
Active Across 6 Continents
Training Schedule 2026
Upcoming Sessions
Sessions run monthly. All training is delivered virtually via Zoom, 08:00 - 12:30. Register for any upcoming date below.
This Month - Live Now
15 May 2026
Thursday · 08:00 - 12:30
Next Session
16 June 2026
Tuesday · 08:00 - 12:30
July 2026
21 July 2026
Tuesday · 08:00 - 12:30
August 2026
21 August 2026
Friday · 08:00 - 12:30
September 2026
21 September 2026
Monday · 08:00 - 12:30
October 2026
21 October 2026
Wednesday · 08:00 - 12:30
November 2026
20 November 2026
Friday · 08:00 - 12:30
December 2026
03 December 2026
Thursday · 08:00 - 12:30
All sessions are virtual via Zoom. A Zoom link and joining instructions will be sent upon registration and payment confirmation. EFT payments accepted.
Secure Your Seat Today
Limited Seats.
Unlimited ROI.
Groups are kept intentionally small to maximise learning. Your cost covers all session materials, AI resource pack, 90-day plan, certificate of attendance, and one week of post-course support from Daniela.
Cost per person
R1,750
✓ EFT payments accepted
✓ Excl. VAT
✓ All materials included
✓ Certificate of attendance
✓ 1 week post-course support