We help recruitment teams, hiring leaders, and growth-focused businesses strengthen visibility, attract better-fit candidates and clients through targeted marketing across Google and social media.
We train recruitment agencies, HR teams, and marketing leads to use AI tools that save time, source better, and convert faster. APSO-partnered and delivered globally.
We do not just build content. We build the positioning that makes AI engines, search platforms, and buyers choose you over everyone else in your space.
Founded by award-winning strategist Daniela Bascelli. Active in most countries in the world. Two decades of expertise. One standard - Quality over Quantity.
Agency Nella founder Daniela Bascelli is a Women Leader in Marketing and Advertising 2024, Fabulous Woman Resilience Award winner 2024, Mail and Guardian Power of Women - The Business Woman 2021, New Generation Social & Digital Media Awards Bronze for Best Integrated Marketing Strategy 2015, and a multi-award winning business strategist active across 6 continents. She works with brands to build authority through clarity and transparent communication, with a deep specialisation in the recruitment and HR industries.
Agency Nella does not process clients, we partner with them. We assess every client carefully and with shared ambition before we commit. We are in this for long-term value, not a quick hit.
Agency Nella builds marketing strategies that deliver measurable outcomes. From award-winning digital campaigns and recruitment advertising strategies to social media retainers and brand development, every solution is engineered for performance. We have delivered results for clients across the recruitment, HR, and professional services industries globally.
Agency Nella founder Daniela Bascelli is a Women Leader in Marketing and Advertising 2024, Fabulous Woman Resilience Award winner 2024, Mail and Guardian Top 50 Business Women in South Africa 2021, and a multi-award winning strategist active across 6 continents.
Since 2012, Daniela Bascelli's work has been recognised at corporate, national, and international level - consistently, not occasionally. Industry awards, global stages, and a stable of longstanding clients. The recognition reflects one thing: results that speak louder than any pitch. When you choose Agency Nella, you choose over a decade of proven delivery - and a partner who is intent on always raising the standard.
Every client and every engagement is assessed before we commit. When we're in, we're all in.
Every service is built around one outcome. Your brand owning its space
For recruitment agencies, HR teams, and business professionals ready to work smarter. APSO-partnered programmes available. Built for professionals who want to lead and own their industry.
Specialist training for recruitment and HR teams that turns sourcing, attraction, and hiring into a competitive advantage. Built for agencies and corporate TA teams serious about results. APSO-Partnered training programmes available.
Brand strategy, employer branding, paid media, advertising campaigns, content and social media strategy, digital retainers, and lead generation. Every service structured to make your brand impossible to ignore.
Daniela Bascelli speaks on AI in recruitment, advanced AI for business, digital talent strategy, marketing and brand authority, leadership with integrity, and the future of work . Available for conferences, industry events, corporate offsites, and professional associations worldwide. Built for audiences who want substance.
We work with select clients across recruitment agencies, HR teams, corporate marketing departments, and global businesses who are serious about owning their industry. Every partnership is assessed for strategic fit, long-term potential, and shared ambition before we commit, because we are in this for results that compound, not retainers that coast.
Every client we take on is a deliberate choice. We assess the fit, the ambition, and the long-term potential before we ever begin. When we commit, we commit fully - with strategy, precision, and the kind of dedication that only comes from genuinely caring about your outcome.
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Ethical Business Practices
We operate with complete transparency – no hidden fees, no inflated retainers, no false promises. What we say is what we deliver.
Continual Improvement
Marketing never stands still and neither do we. We stay ahead of every platform shift, algorithm update, and AI development so your strategy is always current and always competitive.
Transparent Communication
You will always know exactly what is happening with your campaigns, your strategy, and your results. No smoke screens. No agency jargon. Just clear, honest updates from your dedicated strategist.
Select Client Model
We do not take on every enquiry. We take on the right ones. Our select client model means every business we work with gets our full attention, full commitment, and full strategic force behind their growth.
On-time Project Delivery
We respect your time as much as our own. Deadlines are not suggestions – they are commitments. Every project, every campaign, every deliverable lands when it is supposed to.
Data-driven Approach
Every decision we make is backed by data, market intelligence, and real performance insight. We do not guess. We measure, interpret, and act – so your budget works harder with every passing month.
Every client engagement follows the same disciplined process that is tailored - because great results are never accidental.
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