In a marketing world that constantly shifts and demands relentless innovation, few journeys carve out a path defined by raw resilience and reinvention. Daniela Bascelli’s story isn’t simply a career, it’s a reckoning. A powerful testament to grit and heart.
She is not merely the founder of Agency Nella; she is its pulse. A woman who dedicated her career to digital transformation, winning for her clients and up-skilling professionals with solid training development through the learning workshop experiences she facilitates. Anchored by faith, grit, and an uncompromising refusal to accept limits, she’s a builder extraordinaire who loves the work she does.
With Daniela and Agency Nella, you’re not just receiving a service. You’re stepping into a movement of high-energy built to win. Bascelli’s intuition for brand momentum and market timing is sharp, forged from two decades of global marketing leadership and deep human insight. Whether guiding a startup into the spotlight or helping a legacy brand reclaim relevance or ROI, she brings more than skill, she brings obsession. Obsession with excellence, growth, and making sure that what you put out into the world lands and lasts.
Daniela doesn’t just follow trends; she spots what others may miss, shaped by decades of hands-on experience in marketing, PR, and global brand strategy. She zeroes in on what matters, and crafts strategy with precision and intent. Every campaign is engineered, every message purposeful, and every result hard-earned. This isn’t branding for show. It’s real-world expertise, honed over decades, transformed into marketing that cuts through the noise, resonates deeply, and drives meaningful growth. When you work with the Agency Nella team, there’s no guesswork, just the sharp precision of global marketing expertise. Headquartered in Bryanston, Johannesburg, South Africa, we’re strategically positioned at the heart of the city’s key business corridors.
Award Highlights – Turning Adversity into Accolades
Fabulous Woman Resilience Award (2024)
Empowerment, Strategy & National Recognition
In August 2024, Daniela was awarded the Fabulous Woman Resilience Award, announced during a prestigious ceremony at the Seven Villa Hotel & Spa in Sandton. Even though she was based in Phnom Penh, Cambodia at the time, her impact was undeniable. You can find her listed among the finalists here: 2024 Fabulous Woman Awards Finalists
The award didn’t just honour professional excellence it also celebrated how Daniela had shown up for life. For others. For herself.
Women Leader in Marketing & Advertising (2024)
In 2024, Daniela was recognised for her groundbreaking leadership in marketing and advertising. Competing in a region saturated with heavyweights, Daniela’s win sent a clear message: power isn’t in the size of the agency, it’s in the strength of the vision. Her recognition can be seen on the Golden Women Awards site: Golden Women Awards – Winners Section (You may need to scroll to find her name among the winners).
While building Agency Nella’s international expansion across Portugal from Porto to the Azores Islands, and South East Asia, Daniela redefined what cross-continental branding looks like. Her work in MENA didn’t just compete. It cut through.
Mail & Guardian Top 50 Business Women (2021)
Being named among the Mail & Guardian’s Top 50 Business Women was more than a nod to Daniela’s professional impact. It recognized her unyielding perseverance: she kept showing up, kept winning, and kept building brands with honesty and purpose, even against the odds. It wasn’t about presence, it was about purpose. You can view the mention here: Daniela Bascelli – Mail & Guardian Powerful Women
What sets Daniela apart isn’t just the accolades; it’s the ethic beneath them. Her approach is grounded, inclusive, and built on a belief that marketing should serve real people especially those building in the margins. That belief isn’t theoretical. It’s how she works. Because her values don’t flex when the pressure’s on.
Onyx Digital – Bronze Award, Best Integrated Marketing Campaign by a Corporate (2015)
Before Agency Nella, Daniela founded Onyx Digital, a pioneering firm that won the 2015 Bronze Award at the New Generation Social & Digital Media Awards for its campaign with the Botswana Investment and Trade Centre. The New Generation Awards are renowned for recognizing digital excellence: View announcement on Bizcommunity
Beyond the Awards: Legacy in Motion
Awards mark the journey. But what matters more to Daniela is who she lifts along the way.
She spends significant time mentoring young professionals and empowering small businesses in under-resourced communities across Africa. Often quietly, often unpaid, she rolls up her sleeves through partnerships with South African NGOs to create not charity but change because the best kind of success is the kind you use to pull others up.
What’s Next for Daniela Bascelli and Agency Nella
The Bascelli Blueprint: How Agency Nella Was Born
Born from legacy, built for impact.
Agency Nella carries the name, and the fire, of its founder, Daniela Bascelli, a South African / Italian marketing strategist with two decades of global stage experience. But this isn’t just another agency origin story.
Drawn from the Italian phrase “in the” and pulled straight from Daniela, it stands for presence, precision, and something deeply personal. It’s a name stitched with heritage and sharpened by intent.
With roots in Africa and reach across continents, Daniela built Agency Nella to answer a saturated, overstimulated marketing arena. No fluff. No filler. Just strategic intelligence, distinctive creative, and results that land. Every project carries the Bascelli standard: clarity under pressure, bold thinking, and depth where others may chase trends.
Under her direction, Agency Nella is scaling into a new kind of consultancy, one designed for a fast, complex, and technology-driven world. Not just to make noise, but to make movement.
We partner with ambitious brands that don’t just want to play, they want to own their space.
From high-performance strategy and PR to hands-on internal training and keynotes that drive buy-in, belief and business action, Agency Nella isn’t here to follow. It’s built to define what’s next.
Daniela brings a cross-sector track record backed by international recognition and real-world delivery. But what defines her now is vision.
Agency Nella isn’t just evolving, it’s building frameworks that help brands scale with purpose, edge, and meaning.
In a market drowning in noise, Daniela is going all in on what matters: results you can feel.
Daniela Bascelli is a South African Marketing Visionary & Agency Founder.
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