The Person Behind the Strategy
APSO-Partnered
Active Across 6 Continents
Two Decades of
Global Strategy.
One Consultancy
That Carries All of It.
Agency Nella is not a faceless consultancy. It is the sum of 20 years of global marketing experience, hard-won industry knowledge, and an unshakeable belief that strategy done with integrity always outlasts strategy done for shortcuts.
DANIELA BASCELLI | FOUNDER, AGENCY NELLA
Daniela Bascelli
The Story
She Did Not Build
Agency Nella Because
It Was Easy.
She Built It Because
It Was Necessary.
Daniela Bascelli has spent over two decades working with brands across South Africa, Africa, Europe, North America, Asia, and beyond - building marketing strategies, training professionals, and helping businesses find their authority in crowded markets.
She started in digital marketing when the industry in South Africa was still finding its feet. There were no local frameworks, no established playbooks, no shortcuts. Everything was built from scratch, from instinct, and from a relentless commitment to understanding how people think, how brands connect, and how markets move.
Over 20 years she worked with global names and local leaders - from Deloitte and Gartner to government departments and recruitment agencies - always as the strategist behind the growth, always with results that compounded over time.
"Agency Nella was built as the natural next step. Not built for volume. Built for impact."
A consultancy that carries everything she has learned, everything she has earned, and a standard she refuses to compromise on. Not built for everyone. Built for the brands that are serious about owning their space.
Our Mission
Strategy Without Shortcuts.
Partnerships Without Limits.
01
Strategy Leads
Every engagement starts with a clear strategic foundation. No guesswork, no generic templates, no copy-paste campaigns. Your market, your audience, and your competitive position are understood before a single deliverable is produced.
02
Story Carries
The brands that own their industries are the ones with a story worth telling. We find yours, sharpen it, and make sure every channel, every campaign, and every communication carries it consistently and with conviction.
03
Results Follow
We measure everything. We refine constantly. We build marketing and training solutions that get stronger with every passing month - because sustainable growth is the only kind worth pursuing.
Recognition and Credentials
The Work Has Always
Spoken First.
Recognition matters when it is earned. Over a career spanning more than two decades, Daniela Bascelli's work has been acknowledged at corporate, national, and international level - consistently, not occasionally.
2024
Women Leader in Marketing and Advertising
2024
Fabulous Woman Resilience Award
2021
Mail and Guardian Power of Women - The Business Woman
2015
New Biz Award - Best Integrated Marketing Strategy
ACTIVE
APSO-Partnered AI Mastery and Digital Recruitment Trainer
SINCE 2012
Global Strategist Active Across South Africa, Africa, Europe, North America and Asia
Why Agency Nella
Built by Someone Who Has
Operated at the Highest Level.
For Clients Ready to
Do the Same.
Agency Nella works with a select number of clients at any given time. That is deliberate. Every business that partners with us receives the full weight of Daniela's experience, attention, and strategic thinking.
We work with recruitment agencies, HR teams, corporate marketing departments, and business owners who are serious about owning their category. We also train the professionals inside those organisations through our AI Mastery and Strategic Talent Acquisition programmes.
If you are looking for the cheapest option, we are not it. If you are looking for the most committed partner you have ever worked with, you have found her.
- APSO-partnered training programmes delivered internationally
- Every client assessed for strategic fit before we commit
- A dedicated strategist who owns your outcomes with the same commitment as your own leadership team
- No hidden fees, no inflated retainers, no false promises
Our Standard
"We assess every client carefully and with shared ambition before we commit. When we are in, we are all in."
Daniela Bascelli | Founder, Agency Nella
How We Work
Every Engagement.
The Same Standard.
01
Discovery
We Learn First
We learn your business before we touch anything. Your market, your competitors, your goals, and your gaps - understood before strategy begins.
02
Strategy
We Build the Roadmap
A clear, honest roadmap built around your objectives. Every channel and every message has a deliberate reason behind it.
03
Execution
We Deliver with Precision
Every deadline is a commitment, not a suggestion. Every output is built to perform, nothing left to chance.
04
Growth
We Compound the Results
We measure, refine, and compound. Your brand and your results get stronger with every passing month.
Ready to Own Your Industry
You Have Read the Story.
Now Let Us Write Yours.
If Agency Nella sounds like the partner your business has been looking for, the next step is simple.
Book a Strategy Call